Last Updated: 25 February 2021 by Veronica Mughel
Keyword research is the process of determining words and phrases that may be worthwhile to optimize for organic search. The goal of keyword research (KR) is to find keywords and phrases used by a website's target audience when performing web searches.
Keyword research is performed by taking a small selection of keywords which are highly relevant to the target website then expanding it by brainstorming, analyzing existing site content and using software tools to generate additional keyword suggestions.
To reach the target audience through organic search, the keywords discovered during the keyword research phase must be incorporated into a website; this is a process known as on page optimization.
Including keywords in page titles, link anchor text and page content - all of which are indexed by search engines such as Google, Bing - creates a link between a website and the keywords which its target audience may search for.
A core input to many search engine algorithms, such as the PageRank algorithm developed by Brin & Page, Domain Authority developed by Moz is the quantity and quality of hyperlinks pointing to a webpage.
After a website is optimized for search engines, webmasters can turn their focus to generating inbound links to their website in order to improve its organic search rank.
The success of link building is measured by counting the quality and quantity of links acquired through this work.
Ahrefs are trusted by SEO’s all around the world and they even have an extensive library for all aspects of SEO including the best link building techniques.
Ahrefs.com is also a well-known toolset for backlinks and SEO analysis which will analyse your website for common SEO issues & monitor your SEO health over time.Read More
Moz Pro is a popular all-in-one SEO software suite that contains tools designed to improve search engine visibility. Key features include Link Explorer, Keyword Explorer and Rank Tracker.
A Moz Pro subscription includes: access to site tracking with Campaigns, where you can learn how your site health, link building, and keyword performance impact your SEO success; Research Tools that analyze your competitors’ efforts, support your keyword research process, and show you new opportunities for link building outreach; and a wealth of resources for learning SEO and inbound marketing.Read More
A full suite of all-in-one SEO tools with a free account option that works well if you only work with a single website.
The list of tools which semrush provides: Keyword Research, On-page SEO, Competitor Analysis, Content Marketing, Local SEO, Rank Tracking, Social Media Management, Link Building, Competitor SEO Analysis, Content Creation and Distribution, Content Optimization, Content Marketing Analytics, Market Analysis, Paid Advertising, Competitor PR Monitoring, PPC Keyword Research and Website Monetization.Read More
KWFinder is a super-effective tool for finding easy-to-rank keywords and has lots of the features that other tools have. It's just one part of the Mangools Suite, which actually contains five resources: KWFinder (Keyword Research), SERPChecker (SERP Analysis), SERPWatcher (Rank Tracking), LinkMiner (Backlink Analysis), SiteProfiler (SEO metrics & Insights).
KWFinder keyword difficulty is (one of) the most accurate on the market. Many case studies prove the fact that by using it, your keyword research will be based on relevant data you can trust.Read More
Ubersuggest tool is created by an Italian SEO professional and recently acquired by entrepreneur Neil Patel, it is a free keyword suggestion tool, which helps in leveraging Google suggest and other suggest services.
It also helps users in excerpting key phrases and suggests keywords, which later gets displayed in the list format and can further be used by the user.Read More
SEOquake is a free plugin for all popular browsers that provides you with key SEO metrics for a specific page, along with other useful tools such as SEO Audit and many others.
Things which you can easily do with SEOQuake are: Conduct on-page SEO Audit, Examine internal and external links, Compare domains and URLs in real time and Export all data into a file.Read More
The Screaming Frog SEO Spider is a small desktop application you can install locally on your PC, Mac or Linux machine. It crawls a websites' links, images, CSS, etc from an SEO perspective. It basically tells you what a search spider would see when it crawls a website.
Screaming Frog is one of the most popular SEO Spider Tool which gathers key onsite data to allow SEOs to make informed decisions.Read More
BuzzSumo is a cloud-based platform that helps you discover the best engagement, content and outreach opportunities across social and search. Discover new keywords, trending stories, customer questions and content success, all while monitoring what's most important to your brand.
Millions of marketers rely on BuzzSumo to reveal the truth about what content works and what sinks without a trace. The four major components are: Discovery, Research, Influencers and Monitoring.Read More
Majestic maps the web to bring you the Link Intelligence data that you need to dominate your market. Enjoy award-winning data from one of SEO's most established brands.
The Majestic API empowers agencies, specialists and consultancies to build time-saving bespoke apps. The great thing about Majestic is just that the amount of data that you get and the amount of data points that you get is just completely unparalleled, and taking information out is a very clean and easy thing to do. There's a ton of connectors where you can literally just click a button and it's there.Read More
SpyFu is one of the best known names in the SEO game due to a deep feature set, excellent reporting, and solid support for digital marketing and advertising. While it might be a bit complex for novices, it remains an excellent pick for Editors' Choice.
SpyFu makes it very easy to compare your own website with competitors, seeing which keywords we're missing, and where you can improve. Over the month of using SpyFu, you can even seen SERP ranking increase by an average of 2 places for landing page.Read More
BuzzSumo facilitates a much deeper understanding of our social footprint and helps us to develop smarter content strategies.
I can search for terms/phrases and quickly identify content that’s performing well in a niche or with an audience.
Screaming Frog Web Crawler is one of the essential tools I turn to when performing a site audit. It saves time when I want to analyze the structure of a site, or put together a content inventory for a site, where I can capture how effective a site might be towards meeting the informational or situation needs of the audience of that site. I usually buy a new edition of Screaming Frog on my birthday every year, and it is one of the best birthday presents I could get myself.