Last Updated: 25 February 2021 by Veronica Mughel
When developing an Email Marketing Strategy, it is important to spend a good amount of time giving careful thought and consideration to 3 crucial areas:
1. Your Audience(s) – who are they, and what do they want to know?
2. Your Goals – what do you want from your audience(s)? what would benefit your business?
3. Your Email Content – what content tells your audience what they want to know, and sets them on a journey towards completing one (or more) of your goals
Modern email marketing software such as Mailchimp lets you measure the performance of any of your emails or all of them at once.
You know who opened your emails, how many people respond to your communications, and you can make adjustments when you’re not getting the results you want.
The best marketing doesn’t feel like marketing at all. If you can genuinely engage your audience through email marketing, you can build direct, trusted relationships across all channels.
Do this right, and you’ll be the company that cuts through the noise.
When implemented effectively, modern engagement marketing can significantly enhance your organization’s ability to increase revenue, maximize return on marketing investments, and increase the lifetime value of your customers.
Mailchimp is an all-in-one Marketing Platform for small and large scale business with millions of customers around the world.
Founded in 2001 and headquartered in Atlanta with additional offices in Brooklyn, Oakland, and Vancouver, Mailchimp is 100% founder-owned and highly profitable. Mailchimp was designed as an alternative to the oversized, expensive email software of the early 2000s.
Mailchimp also ranked Top 6 Best Business Tools in the Email Marketing Software Category in 2019.Read More
Whether you’re a developer, marketer, CEO of a small business, or a program manager at an enterprise company, SendGrid provides a unique customer communications solution for every stage of your company’s growth. Sendgrid is now having over 80,000 paying customers.
SendGrid is everything you need to send emails that cut through the noise and make a connection. You can even distribute your email traffic across IP addresses to guard your sender reputation and improve deliverability with Sendgrid Email Marketing Software.Read More
Sendpulse is an another email marketing software which has been built for sending emails, SMS, and creating chatbots for Facebook and Telegram.
Sendpulse has one of the best Drag and Drop Visual Editor for creating responsive emails with over 130 Free Email templates. You can also set an automation flow for new subscribers or create automatic notifications based on RSS feeds and web push notifications.Read More
Mailgun is the all-in-one, intelligent email delivery platform founded in year 2010 with over 225,000+ trusted businesses across the world.
You can easily design stunning emails in minutes with mailjet's best-in class email builder. They've even 98% average customer satisfication score with 24/7 support provided by tech experts.Read More
Sendinblue is the smartest and most intuitive platform for small and medium-sized businesses. Whether you need to manage email campaigns, send text messages, or save time with automation, Sendinblue can help you do it efficiently, on-budget, and in your language.
Sendinblue also offers cloud-based digital marketing tools to over 175,000 growing companies around the world. Their team represents over 40 nationalities which reflects their product’s international reach.Read More
Constant Contact helps small businesses, nonprofits, and individuals dream smarter with all the tools they need to market their ideas, build a professional brand online, attract customers, and sell more products.
Constant Contact has been trusted by small businesses, agencies, franchises, corporate networks, and developers for over 20 years.Read More
Drip is a marketing automation engine, giving marketers the tools they need to build stronger and more profitable relationships with their customers at scale.
More than 27,000 marketers around the world utilize Drip's comprehensive tracking, hyper-segmentation, and robust email marketing automation to grow their businesses.
Drip makes email marketing easy with drag and drop email templates, dynamic workflows and personalization that allows you to talk to the right person a the right time.Read More
ConvertKit is a full-featured email service provider created by Nathan Barry. Thanks to its ease of use, automation and other features, it's one of the fastest-growing email marketing companies around.
It also offers customizable sign-up forms and landing pages to help bring in more email subscribers.
ConvertKit helps you connect with your audience and grow your business using email marketing software that's so easy to use.Read More
AWeber is an email marketing service provider with over 100,000 small business clients world wide. There are 2 versions of Aweber: ‘Pro’ and ‘Free.’ This allows you to use most of the features of Aweber, so long as your mailing list is smaller than 500 subscribers (after this, you’ll need to subscribe to a paid plan).
By comparison to its competitors such as Mailchimp, Sendgrid etc, Aweber provide one of the largest sets of HTML e-newsletter templates available: there are over 700 available.Read More
More than 350,000 customers in 183 countries trust GetResponse, the world’s easiest email marketing platform, now available in 27 different languages.
With more than 15 years of experience, GetResponse continues to deliver excellent-quality online marketing solutions that empower entrepreneurs and make their businesses grow.
GetResponse offer a complete suite of simple-yet-powerful solutions, scaled and customized for small and large companies. All tools are designed for organizations that want to implement effective, high-impact campaigns that drive marketing ROI.Read More
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Sendgrid allows me to send my emails direct through its servers from my preferred email client using the address I've associated with it, rather than forcing use of its own web interface.
I love the ease of writing marketing emails to engage my audience. I love the statistics and figures given to me for me to gauge my audience engagement. Further, the ability to create an email signup page to help expand our customer reach is phenomenal, as we can easily add a popup or link to the sign up page on our website.
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