Mailchimp is an all-in-one Marketing Platform for small and large scale business with millions of customers around the world.
Founded in 2001 and headquartered in Atlanta with additional offices in Brooklyn, Oakland, and Vancouver, Mailchimp is 100% founder-owned and highly profitable. Mailchimp was designed as an alternative to the oversized, expensive email software of the early 2000s.
Mailchimp also ranked Top 6 Best Business Tools in the Email Marketing Software Category in 2019.
When developing an Email Marketing Strategy, it is important to spend a good amount of time giving careful thought and consideration to 3 crucial areas:
1. Your Audience(s) – who are they, and what do they want to know?
2. Your Goals – what do you want from your audience(s)? what would benefit your business?
3. Your Email Content – what content tells your audience what they want to know, and sets them on a journey towards completing one (or more) of your goals
Modern email marketing software such as Mailchimp lets you measure the performance of any of your emails or all of them at once.
You know who opened your emails, how many people respond to your communications, and you can make adjustments when you’re not getting the results you want.
The best marketing doesn’t feel like marketing at all. If you can genuinely engage your audience through email marketing, you can build direct, trusted relationships across all channels.
Do this right, and you’ll be the company that cuts through the noise.
When implemented effectively, modern engagement marketing can significantly enhance your organization’s ability to increase revenue, maximize return on marketing investments, and increase the lifetime value of your customers.
I love the ease of writing marketing emails to engage my audience. I love the statistics and figures given to me for me to gauge my audience engagement. Further, the ability to create an email signup page to help expand our customer reach is phenomenal, as we can easily add a popup or link to the sign up page on our website.
MailChimp is very useful and all in one type of marketing platform especially for small business owners. It gives big opportunity to grow faster in their business. I like it's different service and features including create beautiful ad companions with help of various template, send email upto 2000 audience free of cost at the same time.