Moz Pro is a popular all-in-one SEO software suite that contains tools designed to improve search engine visibility. Key features include Link Explorer, Keyword Explorer and Rank Tracker.
A Moz Pro subscription includes: access to site tracking with Campaigns, where you can learn how your site health, link building, and keyword performance impact your SEO success; Research Tools that analyze your competitors’ efforts, support your keyword research process, and show you new opportunities for link building outreach; and a wealth of resources for learning SEO and inbound marketing.
Keyword research is the process of determining words and phrases that may be worthwhile to optimize for organic search. The goal of keyword research (KR) is to find keywords and phrases used by a website's target audience when performing web searches.
Keyword research is performed by taking a small selection of keywords which are highly relevant to the target website then expanding it by brainstorming, analyzing existing site content and using software tools to generate additional keyword suggestions.
To reach the target audience through organic search, the keywords discovered during the keyword research phase must be incorporated into a website; this is a process known as on page optimization.
Including keywords in page titles, link anchor text and page content - all of which are indexed by search engines such as Google, Bing - creates a link between a website and the keywords which its target audience may search for.
A core input to many search engine algorithms, such as the PageRank algorithm developed by Brin & Page, Domain Authority developed by Moz is the quantity and quality of hyperlinks pointing to a webpage.
After a website is optimized for search engines, webmasters can turn their focus to generating inbound links to their website in order to improve its organic search rank.
The success of link building is measured by counting the quality and quantity of links acquired through this work.
Moz Pro provides multiple advance features to track website traffic, analysis backlinks and complete website audit reports online. Moz Pro easily crawl business website pages and index in search engine. We can easily optimize website all pages and content to generate business leads.
Moz Pro is best SEO tool for digital marketing work. We can find website valuable keywords with the help of Moz Pro. High searches and low competitive keywords are useful for business lead generation.
I really like the ability to understand how you perform on the keywords that you care about ranking high. I like how easy it is to see your campaign information and how you can see your visibility on Google with your competitors side-by-side.
Moz Pro contains many features that could be useful for SEO teams, content teams, PR teams, and social teams. The tool is very well-rounded and contains features for all types of marketers, whereas not all the Moz competitors don't have as wide-reaching of features like backlinking information or domain authority numbers.
When you use Moz Pro you get all the tools you require for SEO under one roof so you can coordinate and track you SEO campaign effectively. You can even check you DA (Domain Authority) as you begin and then track if the changes in your SEO are making an impact in the Search engine results page ranking.
It's very easy to use and intuitive. Some good insights as well and interesting features to improve your SEO. I also like the moz bar that gives you the Domain Authority for each website so you know if the website is trustworthy or not.