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When developing an Email Marketing Strategy, it is important to spend a good amount of time giving careful thought and consideration to 3 crucial areas:
1. Your Audience(s) – who are they, and what do they want to know?
2. Your Goals – what do you want from your audience(s)? what would benefit your business?
3. Your Email Content – what content tells your audience what they want to know, and sets them on a journey towards completing one (or more) of your goals
Modern email marketing software such as Mailchimp lets you measure the performance of any of your emails or all of them at once.
You know who opened your emails, how many people respond to your communications, and you can make adjustments when you’re not getting the results you want.
The best marketing doesn’t feel like marketing at all. If you can genuinely engage your audience through email marketing, you can build direct, trusted relationships across all channels.
Do this right, and you’ll be the company that cuts through the noise.
When implemented effectively, modern engagement marketing can significantly enhance your organization’s ability to increase revenue, maximize return on marketing investments, and increase the lifetime value of your customers.