The Screaming Frog SEO Spider is a small desktop application you can install locally on your PC, Mac or Linux machine. It crawls a websites' links, images, CSS, etc from an SEO perspective. It basically tells you what a search spider would see when it crawls a website.
Screaming Frog is one of the most popular SEO Spider Tool which gathers key onsite data to allow SEOs to make informed decisions.
Keyword research is the process of determining words and phrases that may be worthwhile to optimize for organic search. The goal of keyword research (KR) is to find keywords and phrases used by a website's target audience when performing web searches.
Keyword research is performed by taking a small selection of keywords which are highly relevant to the target website then expanding it by brainstorming, analyzing existing site content and using software tools to generate additional keyword suggestions.
To reach the target audience through organic search, the keywords discovered during the keyword research phase must be incorporated into a website; this is a process known as on page optimization.
Including keywords in page titles, link anchor text and page content - all of which are indexed by search engines such as Google, Bing - creates a link between a website and the keywords which its target audience may search for.
A core input to many search engine algorithms, such as the PageRank algorithm developed by Brin & Page, Domain Authority developed by Moz is the quantity and quality of hyperlinks pointing to a webpage.
After a website is optimized for search engines, webmasters can turn their focus to generating inbound links to their website in order to improve its organic search rank.
The success of link building is measured by counting the quality and quantity of links acquired through this work.
Screaming Frog Web Crawler is one of the essential tools I turn to when performing a site audit. It saves time when I want to analyze the structure of a site, or put together a content inventory for a site, where I can capture how effective a site might be towards meeting the informational or situation needs of the audience of that site. I usually buy a new edition of Screaming Frog on my birthday every year, and it is one of the best birthday presents I could get myself.
Out of the myriad of tools we use at iPullRank I can definitively say that I only use the Screaming Frog SEO Spider every single day. It's incredibly feature-rich, rapidly improving and I regularly find a new use case. I can't endorse it strongly enough.
The Screaming Frog SEO Spider is my "go to" tool for initial SEO audits and quick validations: powerful, flexible and low-cost. I couldn't recommend it more.