Drip is a marketing automation engine, giving marketers the tools they need to build stronger and more profitable relationships with their customers at scale.
More than 27,000 marketers around the world utilize Drip's comprehensive tracking, hyper-segmentation, and robust email marketing automation to grow their businesses.
Drip makes email marketing easy with drag and drop email templates, dynamic workflows and personalization that allows you to talk to the right person a the right time.
When developing an Email Marketing Strategy, it is important to spend a good amount of time giving careful thought and consideration to 3 crucial areas:
1. Your Audience(s) – who are they, and what do they want to know?
2. Your Goals – what do you want from your audience(s)? what would benefit your business?
3. Your Email Content – what content tells your audience what they want to know, and sets them on a journey towards completing one (or more) of your goals
Modern email marketing software such as Mailchimp lets you measure the performance of any of your emails or all of them at once.
You know who opened your emails, how many people respond to your communications, and you can make adjustments when you’re not getting the results you want.
The best marketing doesn’t feel like marketing at all. If you can genuinely engage your audience through email marketing, you can build direct, trusted relationships across all channels.
Do this right, and you’ll be the company that cuts through the noise.
When implemented effectively, modern engagement marketing can significantly enhance your organization’s ability to increase revenue, maximize return on marketing investments, and increase the lifetime value of your customers.