Email marketing tools are tools marketers use to create, send, test, optimize, and report on their email campaigns. Email Service Providers (ESPs) are most powerful when they integrate seamlessly with the other tools your business already relies on.
Rather than operating in isolation, modern ESPs connect with CRMs, eCommerce platforms, analytics tools, and sales systems to create a unified marketing ecosystem. This means you can deliver exactly the right message at the right time to the specific subscriber, building better relationships.
Below are top 7 email marketing tools for higher conversion rates:
- Mailchimp
- HubSpot Email Marketing
- ActiveCampaign
- GetResponse
- ConvertKit
- Sendinblue (Brevo)
- Klaviyo
1. Mailchimp
Mailchimp is a marketing software platform that enables businesses to design digital campaigns and effectively manage customer communication through email. This helps brands find and keep customers.
Mailchimp’s email marketing software allows businesses to create, send, and manage email marketing campaigns. Users can easily send email newsletters, promotional offers, product updates, and other important communications.
Users can design emails with the email builder or use ready-made templates. Both options help brands personalize content for each customer.
2. HubSpot Email Marketing
HubSpot is an another comprehensive CRM software suite designed to support sales, marketing, and customer service teams.
Its email marketing tools are part of the Marketing Hub, a robust marketing automation platform that helps businesses create, personalize, and optimize campaigns at scale. These tools cover everything you need for email marketing.
You can also run SMS and social campaigns alongside email. HubSpot also offers something for businesses of all sizes. Its Customer Platform is aimed at small businesses. It combines email marketing, automation, CRM, and service tools.
Larger businesses can pick and choose tools to create their own custom platforms.
3. ActiveCampaign
ActiveCampaign is a customer experience automation platform designed to help businesses connect with and engage their audience in a highly personalized way across multiple touchpoints.
It enables organizations to automate communications, nurture relationships, and deliver relevant messages throughout the entire customer journey. You can even centralize your customer data and automate your marketing and sales processes to create lasting relationships.
This tool allows you to create automated email sequences, segment your contacts according to their behaviors and manage your sales pipeline thanks to an integrated CRM. It is transforming the way you communicate with your audience.
For example, you can send a welcome email to each new member of your newsletter. You can also automatically follow up with a customer who abandoned their cart on your online store. For sales teams, ActiveCampaign makes it possible to track leads and automate follow-up tasks.
4. GetResponse
GetResponse is an all-in-one marketing platform that provides tools for email marketing, marketing automation, webinars, and sales funnels. It enables businesses to manage campaigns, nurture leads, and drive conversions from a single, integrated system.
Designed for businesses of all sizes, GetResponse helps engage with your audience, grow your base, and drive more sales. With GetResponse, users can easily create and send professional emails, automate their campaigns, host webinars, and create sales funnels.
GetResponse was founded in 1999 by Simon Grabowski in Gdańsk, Poland. The company began as a small startup, providing easy-to-use email marketing for small businesses. Over the years, GetResponse has grown to become a leading platform for email marketing and marketing automation.
5. ConvertKit
ConvertKit (now Kit) is a versatile platform centered on automated email marketing. It helps users build landing pages, create customizable sign-up forms, and sell products directly to their audience, making it especially popular among creators, bloggers, and online entrepreneurs.
The platform is built for non-technical users, so you don’t need a marketing degree to manage your email list or a background in tech to navigate the platform’s many features. Even with ConvertKit’s customized opt-in forms, automated email triggers, and landing pages, users can easily build what they need to grow their business.
6. Sendinblue (Brevo)
Brevo, formerly Sendinblue, is a cloud-based software company that provides tools for marketing and relationship marketing. The company was founded in 2012 by Armand Thiberge and rebranded as Brevo in 2023, and offers a cloud-based marketing communication software suite with email marketing, transactional email, marketing automation, customer-relationship management, landing pages, Facebook ads, retargeting ads, SMS marketing, and SMS messaging and customer relationship management (CRM), and Customer Data Platform (CDP).
The platform also includes tools for push notifications (web and mobile) and cloud-based phone communication, introduced through the acquisition of Yodel in 2022. Brevo launched an AI-powered writing assistant in 2023 to help generate subject lines and content tailored to different tones and goals.
7. Klaviyo
Klaviyo is an another cloud-based email automation and SMS marketing software. The ESP software helps eCommerce businesses grow their sales by making it easier to automate their email, Facebook and Instagram campaigns.
It gathers customer data and provides methods on how online brands can capitalise on the information collected. This helps create a personalised experience for the customer through social media ads, popups, email campaigns and SMS marketing.
